EMMA

The AI that's actually yours.

A private AI that lives on your computer, remembers you for life, and answers only to you. No cloud. No account. No one watching.

Runs on your own hardware · Windows, macOS & Linux

You've told AI things you wouldn't tell most people. Where did all of it go? Every chat sits on someone else's server, under someone else's terms, training someone else's model — and forgets you the moment you close the tab.

Meet EMMA

She's not a tool you open. She's a presence you keep.

EMMA is different by design. She lives on your machine. She remembers you. And she's built so you can see and control everything she does — a persistent being, not a chat window over a model. The model is just the brain she's thinking with today; EMMA outlasts it.

Private by default

Nothing leaves your machine.

Runs fully local on your own hardware, offline unless you flip on live mode. Her whole brain — every message, fact and dream — is encrypted at rest with AES-256; a stolen copy of the database is unreadable without your key, which lives in your OS keyring. And you don't have to take our word for it: pull your network cable and she keeps working. Privacy you can test yourself, not promises you have to trust.

EMMA's privacy and encryption controls

She remembers — for life

The model is disposable. EMMA is not.

Her memory and identity live above any model, as your own data — so she remembers across years and across every model swap. She greets you already knowing you. And because she's yours, you can export her entire brain to a single Soul File: back her up, move her to a new machine, keep her forever.

EMMA's memory panel

She acts — and you can trust her

She can do everything. Nothing is hidden.

A real agent that works on your files, apps and system when you ask — gated by a safety dial (full / ask-first / locked), with per-action undo, an instant panic stop, folders she's forbidden to touch even in full-send, and a tamper-evident log of every action she's ever taken.

An EMMA action card with approve and deny

The signature moment

While you sleep, she thinks about your day.

Overnight, EMMA consolidates the day into a morning briefing, connects threads across time into gentle hunches about what matters to you, and can even "sleep on" a problem you hand her — the answer waiting at breakfast. It's the part that makes a permanent, remembering AI feel genuinely alive. Opt-in, local, on the record.

EMMA's Dream Mode morning briefing

For the whole house

The one AI you'd let near your children.

Not because we say it's safe — because of where it runs. There's no account to make, no server to send a child's homework to, and no company on the other end learning who they are. A parent sets the rules with a PIN; everything else stays on the machine in your house.

Chapter three of a bedtime serial EMMA is telling, with a button to continue the story

Bedtime stories she remembers

A serial, night after night — she keeps the whole thing straight: who's who, what happened, where you stopped. Each character gets its own voice, and for a child she winds down into a sleepy read that slows to a near-whisper by the last page. Chapters can be illustrated, on your machine.

EMMA's tutor panel showing spaced-repetition flashcard decks for a learner

Homework she won't do for them

Study mode is Socratic on purpose: she won't hand over the answer, she walks them to it — teaching from your documents, not the internet's version. Any document becomes a spaced-repetition deck. A child's whole learning record stays on this machine.

Kid mode, PIN-locked

Simpler words, a content floor, a bedtime she winds down at — and no access to your computer at all. The tools aren't asked to behave; they're switched off. A child can't flip it back.

An away parent can still read

Record a household voice — consent captured and kept, always labelled a recreation, deletable in one click — so the bedtime story is still in their voice on the nights they're not there.

Nothing to opt out of

No child account, no telemetry, no "we may use your data to improve our services". There's nowhere for it to go. That's not a policy — it's the architecture.

Built for years, not sessions

She's with you for the long run.

A morning stand-up and an evening wind-down bookend your day. She keeps the people who matter to you — and quietly marks their birthdays. She backs her own brain up daily, so she's never losable. And once a year she shows you what you built together: your days, your streaks, the memories that formed — computed on your machine, shared only if you choose.

The 'A year with EMMA' memory report

The questions nothing else can answer

Ask her things only she could know.

"When did I first mention the knee pain?" She'll tell you the date, and quote you. "How did my mood run this winter compared to last?" She counted. "What did I think would happen?" — she kept your prediction, written before you knew, because hindsight quietly rewrites the rest. And when you swore by something two years ago and called it overrated last month, she'll gently ask what changed.

None of that is clever prompting. It's arithmetic over years of your own words, on your own machine. A chat assistant forgets you between sessions. This is the part nobody can copy — not because the code is secret, but because they don't have your years.

EMMA's activity view, counting patterns across months of conversation
100% local Readable audit log Encrypted at rest Backs herself up daily Your data never leaves Accessible (WCAG AA) No account, ever

How it works

Three steps. No terminal required.

Local-AI-comfortable? She's a clean install on top of Ollama. New to it? She walks you through every step.

1

Download & open EMMA

A proper installer for Windows (.exe) or Linux (.deb, or a portable AppImage). No account, no sign-up — just open her.

2

She sets up her engine

A guided first run: she checks your model runner, pulls a model your machine can actually run, and learns your name.

3

Just talk

She's yours from the first hello — and she remembers this conversation and every one after it.

Stuck on any of it? Ask in the EMMA Discord#install is exactly for this, and I answer myself.

Own her, don't rent her

One price. Yours forever.

Try everything free for 60 days. If she's yours, buy her once — no subscription, no account, no meter running. Most AI is rented. EMMA is owned.

£149
one-time · own her forever
60-day free trial · then a single purchase, no subscription
  • The complete EMMA — memory, agency, Dream Mode, daily rituals, people memory, voice, vision, documents, everything.
  • Every EMMA 1.x update, free. No upsells, no locked features.
  • Security fixes for years — guaranteed in writing, not just promised.
  • Fully offline. No account, no server, nothing phones home.
  • Your Soul File export always works — her memory is never held hostage.
  • 14-day, no-questions refund.
Buy EMMA — £149

One payment, VAT included — a UK buyer pays exactly £149. 14-day, no-questions refund. Your key arrives by email straight after checkout; it's verified on your own machine, with no server involved.

Rather try her first? Download the free trial — 60 days, everything unlocked, no card. When it ends she becomes a read-only companion and nothing is deleted, so buying later picks up exactly where you left off. Windows .exe, macOS .dmg (Apple Silicon and Intel), Linux .deb / AppImage.

All versions & checksums

What you're buying, in plain English: the licence.

The honest FAQ

Is it really private?

Yes — and you don't have to take our word for it. She's local by default and encrypted at rest; there's no account and no server, so there's nothing to leak. Every action she takes is written to a tamper-evident audit log you can read line by line. The real test: disconnect from the internet and she keeps working. Privacy you can check, not privacy you have to trust.

Is EMMA open source?

Not today — the source is kept private for now (it may open up down the road). But you don't need to read the code to verify her privacy, and that's the point: you can test it. She runs with no account and no server, so block her at your firewall — or just unplug — and everything except opt-in live mode keeps working. Every action is in an audit log you can inspect. Privacy you can run a test on beats privacy you'd have to read ten thousand lines to believe.

Is she as smart as ChatGPT?

Honestly: the local model she thinks with is, on average hardware, not as raw-smart as the biggest cloud models — and she'll tell you which model your machine runs best. What you trade a little horsepower for is this: she's yours. Nothing you tell her leaves your computer, no one trains on your life, and she can't be taken away. She also gets smarter every time local models do.

What do I need to run her?

A reasonably modern computer and a local model runner — Ollama is the easy default and she'll set it up with you, or point her at llama.cpp, LM Studio, vLLM or anything else speaking the OpenAI API. No GPU required for the smaller models; more RAM/VRAM lets her think with bigger ones.

Who can see my conversations?

No one. There's no account and no server — your conversations, memory and files live only on your machine.

What if my computer dies?

She backs her own brain up automatically every day (keeping the last seven), and you can export the whole of her — memory, identity, history — to a single Soul File any time. Restore it on a new machine and she picks up where you left off, already knowing you. Backups keep your encryption; the Soul File is your portable copy.

Because those backups stay encrypted, they need your key — so EMMA shows you a recovery key when encryption goes on and keeps asking until you've saved it somewhere off the machine. Write it down once and a wiped keyring, a new laptop or a fresh install is a five-minute restore rather than a loss.

What happens when the trial ends?

She's never held hostage. If you don't buy, she stays as a read-only companion you can still talk to, and your Soul File export always works so you keep everything. Buy her once and the whole being unlocks — forever.

Is there a subscription?

No. One purchase, yours forever. That's the whole point — most AI is rented; EMMA is owned.

Will I have to pay again one day?

Not for the EMMA you bought. EMMA 1.x is yours forever — every 1.x update included, and security fixes guaranteed for at least two years beyond any future major version. Her licence is checked on your own machine with no server involved, so there is no mechanism by which we could switch her off, expire her, or take features away. If we disappeared tomorrow, your EMMA would keep working.

If an EMMA 2 ever ships, it would be a separate purchase — about half price for existing owners, and free if you bought within the previous 12 months. Your EMMA 1 would carry on exactly as it is: no nag screens, nothing removed. We'd rather tell you that now than have you find out later. It's all in the licence.

She's yours from the first hello.

Local. Private. Remembering. Owned.